Project Summary
Develop a brand based on a need you identify through in-depth research, starting only with a geographic location and a type of industry. Your brand will consist of at least two logo lockups, and at least eight visual components that successfully and appropriately represent the brand/product/idea. The research, concept, and visual brand system will be presented on your website via a case study.
Concept Statement
The mission of this brand is to help improve mental health in the community by incorporating the outdoors of Helsinki with therapy.
Audience
Lois LYCNH
Julia is a 20 year old collage student from Texas. She often spends her time on homework. She has always loved cats but has never been able to own her own due to her mothers allergies. She enjoys volunteering at her local animal shelter. Her favorite events include converts, going to the movies, and visiting cat cafes.
Gregory Jones
Ben is a 28 year old traveling photographer who just got married. He takes his cat pickles with him wherever he goes. Since pickles follows Ben wherever he goes pickles has become an adventure cat. Together they love climbing mountains, hiking, and especially swimming.
TYRA MOORE
Beatrice is a 37 year old office worker located in Oklahoma City. Beatrice works full time in her office. She has a side hustle of reviewing restaurants and enjoys meeting her friends for coffee dates on the weekends. She built a catio for her 2 cats bread and butter. Even though she spends a lot of time in her office
ANITA HEINRICH
Jenny Jones is a retired 71 year old. Jenny and her husband both decided to buy an RV and travel after they retired. They adopted a cat named bingus who also loves to travel with them. The 3 of them have a goal of traveling through each state and stopping at anything they find interesting on the way.
Ron Hatfield
Carl is a a 16 year old high school student in Edmond Oklahoma. He enjoys adventuring outside with his cat Charles. Together they explore the creek around his house.
Event Commitment Matrix
Brand Offering
An outdoor recreational therapy business
Brand Uniques
This brand will offer unique opportunities of personal growth, and improves self confidence and resilience, through powerful outdoor therapeutic experiences
Values
Adventure, competition, and Family friendly.
Mission
To help improve the mental health in the community of Helsinki, Finland by incorporating the outdoors with therapy.
Vision
A clean brand that has an informational design that lets the viewer know what the brand is trying to accomplish while also informing them on what it offers.
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ROUGHS
TIGHT ROUGHS
