Jade Nickel - Event Invitation

Project Summary

Using a research-driven approach, I designed a physical invitation and three supporting components for an event of my choosing. All design decisions were rooted in research, and are strategically aligned with my Audience.

Concept Statement

This Aqua Cat Race will be held at Mitch Park YMCA Edmond, Oklahoma 73013. The General audience includes anyone who likes cats but can also include people who enjoy adventure or need a stress reliever. The main attraction is a bunch of cats racing in water. This event will be held yearly.

Audience

Julia Smith

Julia is a 20 year old collage student from Texas. She often spends her time on homework. She has always loved cats but has never been able to own her own due to her mothers allergies. She enjoys volunteering at her local animal shelter. Her favorite events include converts, going to the movies, and visiting cat cafes.

Some of Julias frustration points include expensive entry fees. She enjoys events that are interactive, will help relieve stress, and has a flexible time schedule.

Ben Thompson

Ben is a 28 year old traveling photographer who just got married. He takes his cat pickles with him wherever he goes. Since pickles follows Ben wherever he goes pickles has become an adventure cat. Together they love climbing mountains, hiking, and especially swimming. Ben spends his free time biking at various locations.

Bens favorite events are art festivals. running marathons, and any national park event. He wants a stimulating environment for his cat. Some of his frustration points included places that are not cat friendly and events without food or snacks.

Beatrice Lynn

Beatrice is a 37 year old office worker located in Oklahoma City. Beatrice works full time in her office. She has a side hustle of reviewing restaurants and enjoys meeting her friends for coffee dates on the weekends. She built a catio for her 2 cats bread and butter. Even though she spends a lot of time in her office

Some of Beatrice's favorite events include kayaking and roadtrips. She does not enjoy long lines or disorganized events.

Jenny Jones

Jenny Jones is a retired 71 year old. Jenny and her husband both decided to buy an RV and travel after they retired. They adopted a cat named bingus who also loves to travel with them. The 3 of them have a goal of traveling through each state and stopping at anything they find interesting on the way. They love the beach and sitting outside reconnecting with nature.

Jenny jones favorite events include paint and sips, sewing events, and local art festivals. She dislikes crowded events and events without seating.

Carl Earl

Carl is a a 16 year old high school student in Edmond Oklahoma. He enjoys adventuring outside with his cat Charles. Together they explore the creek around his house. Take walks to the nearest CVS to get snacks and do homework together.

He wants an events that is after school hours and has a cheap admission. He does not like events that are far away.

Competitors

Even though the Aqua Cat Race is the event where cats are racing in water there are similar events that can compete with the event. The main competitor would be DockDogs, this event includes dogs diving into water. It could compete with the Aqua Cat Race do to having already built a loyal group of event attenders and the event taking place all over the United States.

The two secondary competitors would be the Dachshund Dash and the Cat Show & Expo. These events do not have a similar water aspect but they are competitions that have been around longer causing them to have a loyal group of event attenders.

Event Commitment Matrix

Purpose

To create an event where people with similar interests can unite and meet people who have the same interests.

Identity

Anyone who likes cats

Values

Adventure, competition, Family friendly.

Aims

An event with a lower competition and entry cost. Flexible time schedule. Snacks and drinks.

Onlyness

Opportunity to make new connections

Purchase art and clothing